Trends

In my line of work—producing this weekly column and three episodes of my podcast How Long Gone per week—I get sent a lot of books. I love reading, but like

Chiara Ferragni, a prominent figure in the digital era, once embodied success for over a decade. Her transformation of social media into a business empire was a symbol of her

It’s now almost two years since Elon Musk concluded his takeover of Twitter(now called X) on 27 October 2022. Since then, the platform has become an increasingly polarised and divisive space. 

Lucio Corsi, the talented Italian singer-songwriter, recently made headlines with his involvement in Euro Vision 2025. An artist known for blending the intimacy of Italian music with modern influences and

Culture is the essence of human life, shaping how we think, interact, and express ourselves. It is deeply rooted in the traditions, beliefs, and customs passed down through generations. Although

Brands leveraging user-generated content build stronger trust and engagement, making customers feel more involved in the marketing process.

From TikTok dances to Instagram trends, viral challenges are shaping pop culture and providing brands with unique marketing opportunities.