Samantha Collins 
Just under ten years ago, Balenciaga’s creative director Demna faced a pivotal moment of change when he introduced a collection of rectangular suits that marked a complete overhaul of men’s fashion.
At the time, menswear was gaining global popularity and influence, and Demna’s bold architectural tailoring in his Balenciaga debut in March 2016 was a groundbreaking statement that challenged the very fundamentals of our wardrobes. Once seen as a rebellious figure in luxury fashion, Demna has since matured and evolved with the industry as it navigates a new era where traditional approaches are no longer effective due to consumer fatigue and changing trends. As guests gathered for Balenciaga’s winter 2025 show, there was anticipation about what Demna would present in response to these shifting dynamics.
Known for pushing boundaries and creating memorable fashion moments, Demna has been a driving force behind the evolution of menswear, constantly offering fresh perspectives and innovative designs. Despite this reputation, the show began with a surprising departure from his usual avant-garde style: a simple black suit. This unexpected choice sparked curiosity and even a murmur of surprise among the audience, as it was a stark deviation from his usual exaggerated and unconventional designs. Explaining his decision, Demna expressed a desire for the suit to appear “normal” and unassuming.
This marked a deliberate shift from his previous explorations of oversized clothing and statement sneakers, signaling a return to simplicity and a reevaluation of the essence of fashion in the current landscape. By presenting a collection that embraced understated elegance and classic silhouettes, Demna posed a deeper question about the significance of fashion today, moving beyond mere aesthetics to explore themes of individuality and authenticity. In a fashion era where standing out and being the center of attention are prized, Demna’s choice to focus on a more subdued aesthetic challenges the notion of self-centered dressing. The collection featured a range of refined suits, versatile basics, and subtly exaggerated outerwear, deviating from the exaggerated proportions and bold statements that defined his earlier work. Through pieces like bicep-baring gym tees and faux fur-lined hoodies adorned with the word “Luxury,” Demna explored the idea of luxury in a more understated and accessible way, offering a new perspective on contemporary dressing that is both relatable and refined.
Just under ten years ago, Balenciaga’s creative director Demna faced a pivotal moment of change when he introduced a collection of rectangular suits that marked a complete overhaul of men’s fashion.
At the time, menswear was gaining global popularity and influence, and Demna’s bold architectural tailoring in his Balenciaga debut in March 2016 was a groundbreaking statement that challenged the very fundamentals of our wardrobes. Once seen as a rebellious figure in luxury fashion, Demna has since matured and evolved with the industry as it navigates a new era where traditional approaches are no longer effective due to consumer fatigue and changing trends. As guests gathered for Balenciaga’s winter 2025 show, there was anticipation about what Demna would present in response to these shifting dynamics.
Known for pushing boundaries and creating memorable fashion moments, Demna has been a driving force behind the evolution of menswear, constantly offering fresh perspectives and innovative designs. Despite this reputation, the show began with a surprising departure from his usual avant-garde style: a simple black suit. This unexpected choice sparked curiosity and even a murmur of surprise among the audience, as it was a stark deviation from his usual exaggerated and unconventional designs. Explaining his decision, Demna expressed a desire for the suit to appear “normal” and unassuming.
This marked a deliberate shift from his previous explorations of oversized clothing and statement sneakers, signaling a return to simplicity and a reevaluation of the essence of fashion in the current landscape. By presenting a collection that embraced understated elegance and classic silhouettes, Demna posed a deeper question about the significance of fashion today, moving beyond mere aesthetics to explore themes of individuality and authenticity. In a fashion era where standing out and being the center of attention are prized, Demna’s choice to focus on a more subdued aesthetic challenges the notion of self-centered dressing. The collection featured a range of refined suits, versatile basics, and subtly exaggerated outerwear, deviating from the exaggerated proportions and bold statements that defined his earlier work. Through pieces like bicep-baring gym tees and faux fur-lined hoodies adorned with the word “Luxury,” Demna explored the idea of luxury in a more understated and accessible way, offering a new perspective on contemporary dressing that is both relatable and refined.
